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Clip and Save: 20 Common Investing Mistakes
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Even tough markets have opportunities. Our top analysts map out the New Year with tips for where to invest in 2009.
The past year has been unforgiving, to say the least. Dramatic market fluctuations, historic government intervention, and hard-hitting corporate failures have struck fear in the hearts of many investors.
That is why we have created the “Where to Invest in 2009”guide.
There’s never a “sure thing” in investing, but there are certainly steps you can take to make informed decisions and stack the odds in your favor. This booklet maps out what our top analysts are saying about 2009 and some decisions you can make to diversify your portfolio, create long-term wealth, and secure your future. Remember, tough markets can present opportunities.
This booklet includes insight from some of Morningstar’s top analysts, who cover:
3 The 10 Best Companies in the World—Paul Larson, Morningstar StockInvestor Editor
3 The Best Funds for 2009—Andrew Gogerty, Morningstar Mutual Funds Editor
3 Retirees’ 2009 Survival Guide—Christine Benz, Director of Personal Finance and Editor of Morningstar PracticalFinance
3 Clip and Save: 20 Common Investing Mistakes—Russel Kinnel, Director of Fund Research and Editor of Morningstar FundInvestor
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10 Best Companies in the World
We have more than 2,000 companies in our stock
and a narrow one. If there’s any doubt, we gener-
coverage universe at Morningstar. Only about
ally assign a company a narrow-moat rating be-
9% of these companies have sustainable competi-
cause we’d rather err on the side of conservatism.
tive advantages large enough to warrant our
On the other hand, there are some companies with
wide economic moat rating. This report whittles
such obvious competitive advantages and fantastic
the list down even further to what I feel repre-
profitability that it doesn’t take any deliberation
sents the very best of the best, the companies with
at all to assign them wide-moat ratings. These are
what might be called “superwide” moats.
the components of a buy-and-hold investor’s
“dream team.” These firms typically increase their
Let me explain why moats are so important.When
intrinsic value year after year, putting time and the
a company develops a profitable product or
miracle of compounding on your side.
service, it isn’t long before other firms try to capi-talize on that opportunity by producing a similar—
That said, no matter how great a company is, disci-
if not better—version. Basic economic theory says
pline and valuation are still critical aspects of the
that in a perfectly competitive market, rivals will
investment process. Buying great companies when
eventually eat up any excess profits earned by a
they’re expensive is a recipe for mediocrity; buying
successful business. In other words, profits attract
them when they are cheap works very well.
competition, and competition makes it difficult for firms to generate strong growth and earnings
So keep your eye on these wide-moat companies
during an extended period. But the outlook for
in 2009: Monitor their fair values and star ratings
companies with wide moats is considerably better
on Morningstar Investment Research Center. And if
because they have structural barriers in place
they fall into buying range, back up the truck!
that will allow them to earn excess profits for many years. Berkshire Hathaway BRK.B For decades, Berkshire Hathaway has been a
Although we have some guidelines—most notably
wealth-creating machine for owners. While we
a return on capital that exceeds a company’s cost
expect some eventual changes at the top, we
of capital—our moat ratings are more art than sci-
still believe the conglomerate will do well by its
ence. No single figure in an annual report will tell
us the width of a moat. Rather, it takes a careful qualitative analysis of the business, backed up by
The key question surrounding Berkshire has been
empirical financial evidence that excess profits are
what will happen to the firm once longtime chair-
being created, to see if a company has a moat.
man Warren Buffett and his partner, Charlie Munger, either step aside or pass on. While it is
Not all wide-moat companies are created equal.
highly unlikely that whoever succeeds this duo
Some sit right on the border between a wide moat
will be able to replicate their success—in part
because of Berkshire’s massive size now—we
cash into fixed-income securities. More recently,
think the model that Buffett has built will give his
Berkshire’s MidAmerican subsidiary agreed to
eventual successor a leg up on the competition.
purchase Constellation Energy CEG, and Berkshire also made a significant investment in Goldman
For example, on the operating side of the business,
Sachs GS. In each of these cases, Berkshire acted
Berkshire is run in a decentralized fashion, which
as a liquidity provider for a very good businesses
obviates the need for layers of management con-
in need of cash, and as such was able to extract
trol and pushes responsibility down to the subsid-
iary level, where managers are empowered to make their own decisions. To us, this makes intui-
tive sense, given that these managers know the
Berkshire’s returns will moderately increase over
most about their respective businesses. As such,
the next few years, which should help acceler-
we expect the bulk of the responsibility for whoever ate the conglomerate’s continued wealth creation eventually takes on the CEO role will be deter-
mining incentives for each business and monitoring succession planning at the subsidiary level. Analyst: Justin Fuller
On the investing side, while it’s unlikely that
Chicago Mercantile Exchange CME
Buffett’s eventual replacement will be able to out-
CME Group was formed from the merger of the
shine his results, we think the organization’s
Chicago Mercantile Exchange and the Chicago
patient culture and long-term time horizon will give
Board of Trade CBOT in 2007. It is the largest
this person a slight edge over peers on invest-
futures and options exchange in the world serving
ing Berkshire’s prodigious cash flow in equities or
the hedging, speculation, and asset allocation
needs of institutions and individuals. CME Group has been able to generate profit margins
Regarding the latter, we think Berkshire’s model of
exceeding 50% for the last three years, but it’s
“buying forever” creates an advantage vis-a-vis
unknown if the company will be able to defend its
private-equity firms, as many entrepreneurs seek
profitability from its powerful customer base,
to find a home for their life’s work and often offer
competitors, and government regulators.
a buyer like Berkshire an attractive entry price, helping to boost Berkshire’s long-term returns.
CME Group has a powerful business model that comes from the synergy of its vertically integrated
Today’s tumultuous markets have created opportu-
clearing house, liquidity pool, and products.
nities for Berkshire to buy assets on the cheap,
CME possesses its own clearing house that acts
in typical Buffett fashion. Through the first part of
as the buyer to every seller and seller to every
2008, Berkshire deployed significant amounts of
buyer. Having a central clearing house as the
counterparty enables the efficient offset of con-
The costs to run an exchange are mainly fixed, so
tracts and reduces counterparty credit risk.
additional revenues flow largely to the bottom line.
Consequently, the clearing house locks customers
CME Group’s high degree of operating leverage is
into having to deal with CME. The basic function
the main reason that CME’s operating margins
of an exchange is to provide a locus for buyers and
have doubled from approximately 30% in 2001
sellers to meet. Being the largest futures and
to almost 60% in 2007. It is also this leverage that
options exchange gives CME a large self-perpetu-
made CME’s merger with CBOT a logical choice
ating pool of liquidity that reduces market impact
and makes its proposed acquisition of the New
costs for customers. Even though liquidity by
York Mercantile Exchange NMX also compelling.
itself is a powerful enough force to ensure that CME keeps its customers, several of CME’s prod-
Analyst: Michael Wong
ucts, such as futures tied to equity indexes, are based on exclusive licensing agreements, so aren’t
Fiserv FISV
Bank technology provider Fiserv benefits from its sticky customer relationships and a leading
Customers, competitors, and regulators have taken
market position. We think its new focus on
notice of CME’s margins and are itching for a
cost-cutting will drive some incremental improve-
redistribution of its economic profits. Many of its
ment in its already solid performance. Also, the
customers are investment banks and hedge funds
acquisition of CheckFree will only improve Fiserv’s
that would benefit from lower transaction and
clearing fees. To stimulate lower pricing, invest-ment banking customers have even gone so far as
Fiserv’s main business, which accounts for more
to form a consortium backing the nascent
than 70% of pro forma revenue (excluding pass-
Electronic LiquidityExchange ELX. ELX’s first
through items), is core processing and related
product is likely to compete with the interest rate
products for banks. Core processing is the nuts-
futures which comprise more than 30% of CME’s
and-bolts system that banks need to maintain their
daily contract volume. Other exchanges have also
deposit and loan accounts and to post daily
been eyeing CME’s products. The Intercontinental
transactions. Given the integral nature of core pro-
Exchange ICE has gained exclusive licensing
cessing to their operations, banks rarely switch
for futures related to Russell indexes that for years
systems. Besides the potential for interruptions,
have been traded at CME. Government regulators
converting to a new system would require the
have taken a look at the vertical integration
banks to retrain employees. Customers typically
of clearing houses and exchanges and it is a possi-
sign three- to five-year contracts and customer
bility that legislation could be proposed that
retention is very high, about 99% annually, exclud-
decouples this relationship and would erode one of
ing customers lost because of acquisitions by
CME’s primary competitive advantages.
another bank. Its leading 34% market share gives
Fiserv an edge in this scalable business. Fiserv’s
Intuit INTU
sticky customer relationships and cost advantages
Intuit is the undisputed leader in the accounting
add up to a wide economic moat, in our opinion.
software market. The company has built a loyal customer base for its Quicken and TurboTax (per-
Fiserv historically has been very acquisitive, com-
sonal finance and tax) and QuickBooks (small-
pleting more than 140 acquisitions since its
business accounting) products, which simplify diffi-
inception in 1984. In the past, Fiserv has generally
cult and unpleasant tasks of preparing tax returns
been content to leave acquired companies free to
operate their business independently. However, recently CEO Jeff Yabuki has led a move to focus
Intuit’s franchise is protected by a wide moat
on cost saving through centralization. The fact
based on high switching costs. Once customers
that Fiserv has 68 internal e-mail systems suggests
become familiar with a product, the time it takes
that there is plenty of low-hanging fruit. Overall,
to learn a new application and to transfer data
we think this change in course should create mod-
makes it uneconomical to switch to a compet-
ing product. Such switching costs lay the founda-tion of Intuit’s competitive advantage and serve
Fiserv has also made moves recently to reposition
its business. The company has been selling its nonbanking businesses and recently acquired elec-
In spite of its dominant market share, Intuit contin-
tronic bill payment provider CheckFree in a deal
ues to get bigger. The company grows along with
valued at $4.4 billion. We like both moves as we
its 3.5 million small-business clients who buy
think the sale of its nonbanking businesses will
QuickBooks upgrades as their needs become more
allow the company to focus on its most attrac-
complex. And with 600,000 new small busi-
tive segment and the combination of leading posi-
nesses formed every year and 24 million already in
tions in core processing and electronic bill pay-
existence, Intuit still has room to grow. On the
ments will cement Fiserv’s position as the leading
TurboTax front, its potential is equally good. In
bank technology provider. As the first mover into
2007, TurboTax was used to file more than 21 mil-
the electronic bill payment industry, CheckFree has
lion tax returns out of 132 million, representing
been able to build a huge lead. This gives the
only 16% of the total market. Intuit’s strategy is to
company a marked cost advantage because of the
go after nonusers and the pen-and-pencil filers
scalability of the business. Furthermore, CheckFree
and to disrupt more expensive alternatives like the
has a big growth runway in front of it. Only about
H&R Block HRB franchise.
30% of bills are currently being paid electronically, and electronic bill payment adoption is expected to
The company continues to charter unknown territo-
ries. In 2006, it bought Digital Insight, a provider of online banking applications for small banks.
Analyst: Brett Horn
Through the acquisition, Intuit gained a new cus-
Johnson & Johnson holds a leadership role in
tomer base comprising millions of online
diverse health-care segments, including medical
banking customers. In essence, Digital Insight has
devices, over-the-counter medicines, and several
created a new channel for Intuit to distribute its
pharmaceutical markets. Contributing approxi-
products to consumers who prefer to use Internet
mately 40% of total revenue, the pharmaceutical
banking to track their finances rather than buy
division boasts several industry-leading drugs,
including rheumatoid arthritis drug Remicade. The medical device and diagnostics group brings in
Intuit’s business is not without its challenges. In
more than 33% of sales, with the company holding
the TurboTax market, the company is vulnerable
controlling positions in many areas, including
to Free File Alliance, a free tax-filing offering from
DePuy’s orthopedics and Ethicon Endo-Surgery’s
the IRS and 20 tax software companies. This
surgical devices. The consumer division largely
offering is available for taxpayers who make less
rounds out the remaining business lines. The
than $50,000 annually—70% of all the tax-filing
recent acquisition of Pfizer’s PFE consumer busi-
population. Although Intuit claims that eligible Free
ness further solidified Johnson & Johnson’s posi-
File consumers are willing to pay for TurboTax
because it saves time on data entry, Free File could curb TurboTax growth in the long run. In addi-
In addition to the existing product lines, research
tion, we expect TurboTax business to decelerate
and development efforts are resulting in next-
given its past explosive growth and the intensify-
generation products. The pharmaceutical group has
a robust late-stage product pipeline with more than 10 potential blockbusters in Phase III develop-
Analyst: Morningstar Analysts
ment. The company has also created new medical devices, including ceramic orthopedics and mini-
Johnson & Johnson JNJ
Johnson & Johnson stands alone as a leader
across the major health-care industries. The com-
These multiple business lines generate substantial
pany maintains a diverse revenue base, a robust
cash flow. Johnson & Johnson’s healthy free cash
research pipeline, and exceptional cash-flow gen-
flow (operating cash flow less capital expendi-
eration that together create a wide economic
tures) is close to 20% of sales. Strong cash gener-
moat. Patent losses on antipsychotic Risperdal and
ation has enabled the firm to increase its dividend
neuroscience drug Topamax, as well as recent
for the past 44 years, and we expect this to contin-
side-effect concerns with anemia drug Procrit, will
ue. It also allows Johnson & Johnson to take
weigh on near-term performance. However, we
advantage of acquisition opportunities that will
remain confident that the company’s breadth can
Diverse operating segments, coupled with expect-
to another is costly, and the incentives aren’t that
ed new products insulate Johnson & Johnson from
high. On the merchant’s side, merchant acquirers
the research and development cycle facing the
have an interest in acquiring as many transac-
pharmaceutical group. While the company faces
tions as possible and have no incentives to stop
more than $6.3 billion (10% of sales) in patent
acquiring MasterCard’s cards. Merchants cannot
exposure through 2009, we project strong growth
afford to reject MasterCard because of the poten-
from the remaining business lines to offset these
tial loss of sales. MasterCard invests heavily in
losses and yield slight growth over the next two
its brand to ensure that spending on its cards con-
years. After 2009, the company’s patent exposure
tinues. With its “Priceless” marketing campaign,
is greatly reduced, setting Johnson & Johnson up
the brand is now better recognized globally and
cardholders all over the world know they can shop with it anywhere. Analyst: Damien Conover, CFA
With all these competitive advantages, we think
MasterCard MA
that MasterCard is one of the few companies
MasterCard operates the second-largest open-loop
that is set to benefit from the global trend of mov-
card network in the world. The firm’s clients are
ing away from cash and checks toward electronic
financial institutions that issue MasterCard cards
forms of payment, including cards. We believe
to their clients and process card transactions.
this shift, along with increased acceptance of
When a cardholder swipes a MasterCard card, the
cards for almost any type of payment, paints a
merchant transfers the card information with
picture of a very fertile field of long-term growth
the transaction details to an acquirer—a transac-
tion processor such as First Data, which services merchants by connecting them to the card net-
MasterCard’s Achilles’ heel is its legal problems.
work. MasterCard then facilitates the authorization, Most of the lawsuits against the firm relate to
clearing, and settlement of the transaction and
alleged anticompetitive behavior by the firm in
charges different fees for each processed transac-
prior years. Another problem is regulators scrutiniz-
tion. In addition, MasterCard also charges card
ing the interchange fee, set by MasterCard, that
issuers assessments for the right to issue its cards.
is paid by merchants to card issuers. We have incorporated a reserve for future legal liabilities in
We think that connecting thousands of financial
our valuation, and we are monitoring develop-
institutions through a card network garners
MasterCard a wide economic moat. MasterCard has contracts with thousands of issuers around
We are also watching very carefully the change
the world that offer its cards to their customers.
in the competitive dynamics in this sector in the
For issuers, switching from one card network
United States. American Express AXP and Discover Financial DFS are changing their busi-
of private-label spices and seasonings in North
ness models in order to take market share
America. This allows it to limit the threat posed by
from MasterCard and Visa V. At this point, we
private labels, ensuring that no other company
don’t model dramatic drops in MasterCard’s
gains enough scale in this segment to significantly
volumes in the U.S., but we will monitor the situa-
affect the pricing of McCormick’s branded offerings.
tion and adjust our expectations pending any new information.
McCormick also dominates in the industrial busi-ness and is a leading supplier to the largest
Analyst: Michael Kon, CFA
multinational packaged food, beverage, and res-taurant companies. McCormick is one of only a
McCormick MKC
handful of global firms that has expertise across
McCormick’s dominant scale and command over
all flavor disciplines, making it a one-stop shop
the spice and seasoning market make for a wide
for packaged-food companies and restaurant
chains looking for new flavors or textures to add to their products.
McCormick controls at least half of the market for spices and seasonings in North America and is
To spur sales growth, McCormick has looked to
more than twice the size of its next-largest brand-
product innovation and acquisitions. The com-
ed competitor. With leading brands such as
pany is revitalizing its U.S. spice business with
McCormick, Lawry’s, and Old Bay, the company
contemporary labels, new flip-top caps, and gravi-
has sustained solid sales growth and profit-
ty-fed merchandising systems, which have
ability in its category. Over time, the company has
improved product awareness and sales. McCormick
introduced new products on top of its trademark
also acquired Thai Kitchen and Simply Asia in
brands while maintaining its value-added focus on
2006, both of which are well-positioned in the fast-
flavor. At the end of 2007, about 10% of sales
growing Asian packaged-foods category. Addi-
were from products introduced in the last three
tionally, the company recently purchased Lawry’s,
years, and the bulk of consumer sales came
its only real remaining competitor in the spice
from value-added products, such as grinders and
and seasoning aisle. We wouldn’t be surprised to
see more acquisitions, especially as Kraft Foods KFT is rumored to be shopping some of its smaller
McCormick is able to dominate the spice and
brands that may interest McCormick, such as the
seasoning market because of one of the biggest
A.1. steak sauce brand and Grey Poupon mustard.
problems facing consumer packaged-goods companies: private labels. Many consumers
Analyst: Ann Gilpin
choose the less expensive private-label offerings. However, McCormick is also the largest producer
Microsoft MSFT
SaaS brings a new set of challenges, but we
Microsoft’s traditional software businesses are
believe Microsoft is one of the few firms with the
firing on all cylinders, but the advent of Web-
resources to get in the game. The infrastructure
based software will pose a significant challenge
cost required to provision SaaS on a large scale
will total in the billions, and this will be a sig- nificant barrier to entry. On the other hand, to suc-
Although Microsoft has ventured into other mar-
ceed in a Web-based world, Microsoft must build
kets, the majority of its revenue and profits still
businesses whose sole strategic mission is
flow from three exceptional businesses: Windows,
to destroy the cash cows of Windows and Office.
Office, and Server & Tools. These three segments
Microsoft has thus far been reluctant to fully
accounted for roughly 80% of Microsoft’s $60
embrace the services model. Instead, it prefers a
billion of revenue in fiscal 2008. While we think
“software plus services” approach that helps
Microsoft’s competitive position is very defensible,
protect its legacy franchises in desktop software.
due to the powerful network effects associated with an almost universally adopted operating sys-
We have become more concerned with Microsoft’s
tem, it is not unassailable. The disruptive change
capital allocation in late 2008 because of the
presented by the software-as-a-service (SaaS)
Yahoo YHOO imbroglio. We believe an outright
acquisition of Yahoo would be an unmitigated
disaster. If Microsoft wishes to deploy its cash hoard, we think shareholders would be better
In the SaaS world, software is delivered on-
served if potential acquisitions complimented
demand over the Internet and paid for with tradi-
Microsoft’s core strengths. For example, an
tional licenses, subscription fees, or even adver-
acquisition of SAP SAP (enterprise software) or
tising. The success of Salesforce.com CRM is a Research in Motion RIMM (mobile platform devel-
prime example of the allure of SaaS to enterprise
opment) would be much more sensible.
customers, and Google GOOG is beginning to build a credible Web-based competitor to Office. Analyst: Toan Tran
Microsoft is acutely aware of the threats and opportunities posed by what Bill Gates has called
Procter & Gamble PG
the “coming services wave,” and the firm is
Procter & Gamble built its moat with product
willing to sacrifice near-term profitability to ad-
development and marketing, but the firm’s
dress it. We think this is absolutely the right
strengths go beyond skills in brand building. The
decision. The industry is changing, and if Microsoft
company consistently reinvents itself and refo-
does not adapt, its competitive advantages will
cuses on improving its capabilities where it sees
opportunity. In 2000, after years of brand under-performance, P&G renewed its focus on rebuilding
core brands like Olay and Crest. As these brands
8% annually by putting strict controls on overhead
were enjoying a resurgence, the firm acquired
growth, depending on what stage of development
Gillette in 2005, adding new brands to the fold,
a business unit is in. Businesses that are grow-
and boosting P&G’s global reach and top-line
ing below target levels, for example, must show
Now, after successfully integrating Gillette, the
The renewed focus on productivity is undoubtedly
firm has directed its efforts on improving pro-
warranted after absorbing Gillette, and at a time of
ductivity. Given rising manufacturing input costs,
rising input costs and a pullback in consumer
these initiatives couldn’t come at a better time.
spending, P&G is wise to squeeze any costs out of the system. The risk, however, is that the firm
P&G is the largest consumer products manufactur-
neglects its brands or doesn’t support them
er in the world, with 24 brands that each earn
as much as it should. With some of its core beauty-
more than $1 billion in sales. The company’s prod-
care brands like Pantene showing weakness in U.S.
ucts range from household staple brands like
markets, this concern isn’t insignificant. Knowing
Charmin, to personal care products such as Old
P&G, however, we doubt the firm will go off the
Spice, prescription drug brands like Actonel, pres-
rails with its productivity efforts, and we take com-
tige fragrances, and health-care products.
fort in the fact that the company has always been able to strengthen itself over time.
The company’s leading brand positions allow it to
be a price leader in its categories and give P&G
Analyst: Lauren DeSanto
unparalleled marketing firepower when competi- tors like Colgate CL or Kimberly-Clark KMB take Strayer Education STRA
aim. Perhaps most important is that P&G’s broad
Strayer Education is one of the better-performing
lineup of brands bring balance to the company
companies in the for-profit education industry.
and give it a baseline of relatively consistent, pre-
Along with its regional accreditation, its focus on
working adults has helped the company estab- lish a wide economic moat in our opinion. Excellent
With so many brands and such tremendous global
management, good growth opportunities, and
reach, it would be easy for the firm to become
some of the best operating margins in the industry
bloated with unnecessary overhead, but it is clear
put Strayer at the top of its class.
that management has its eye trained on control-ling costs. The firm estimates that since 1980, pro-
With strict regulatory barriers to entry, govern-
ductivity has improved 6% annually, based on met-
ment-aided financing, and a limited amount of
rics such as sales per employee. P&G’s manage-
competitors focusing on adult education, Strayer
ment believes it can improve productivity to 7% or
deserves a wide moat rating. Strayer’s schools
are all regionally accredited, a level of accredita-
Recently, Strayer has been adding around eight
tion that is more valuable and more difficult
campuses a year, but it still operates physical
to obtain than national accreditation. It makes
campuses in only 13 states. Adding physical cam-
transfer credit more likely to be accepted at tradi-
puses as well as additional online students
has helped fuel an average 18% annual enrollment growth during the last five years, even as some
Accreditation is a difficult and time-consuming pro-
cess and makes government loans available to students. These loans are a crucial part of revenue
Due to many competitive advantages, Strayer has
for any school, and without them it would be
been able to raise tuition and at the same time
hard to operate in the industry. The availability of
increase enrollments at a rate well above the
these loans as well as corporate tuition assistance
industry average. With a low penetration rate and
limit the immediate out-of-pocket costs that stu-
a focus on working adults, Strayer is positioned
dents incur and have helped Strayer raise tuition
5% annually, with little pushback from customers. Analyst: Todd Young
By focusing on working adults, Strayer has been able to grow in both strong and weak economic environments. Education tends to be counter-cycli-cal, and enrollment growth typically decreases during stronger economic times. However, Strayer is more acyclical than some of its competitors. Unlike for-profit schools that focus on diploma and certificate programs, Strayer’s students are older and are enrolled in undergraduate and grad- uate courses. In good economic times these types of students are less prone to choose employment over schooling. Strayer’s focus on online programs gives working adults the flexibility they need to work and pursue a degree at the same time.
With roughly 25% geographic penetration through-out the 50 states, Strayer has plenty of oppor- tunities for growth. Its roughly 37,000 students represent only a small fraction of the more than 17
million students enrolled in higher education.
The Best Funds for 2009
If 2007 was a stressful year for investors, then
With that advice in mind, I’ve divided the following
2008 has been a sucker-punch to the stomach. The
list into three sections. The Portfolio Anchors are
credit crisis stemming from the default of sub-
no-hassle ways to begin a new portfolio or leading
prime mortgages continued its spread this year,
candidates for a prominent spot during a realloca-
and in effect caused a complete upheaval of U.S.
tion. Our Opportunity Hounds have the guts to
investment-banking landscape. Who would have
wade into downtrodden areas and pick out gems,
thought that Lehman Brothers and Bear Stearns
while our Role Players are: a few additional funds
would no longer exist, and that Merrill Lynch’s
that can round out the edges of your portfolio.
MER survival would likely depend on ceding a 20%
These picks may look to zig when the rest of your
ownership stake to a Japanese bank? The financial
funds zag but at the same time will still contribute
sector’s troubles bled through to all areas of the
to long term total returns. I’m not saying that these
market, as concerns about the future profile of
funds will be top-performers on a year-in, year-
global credit access and stabilility of money market
out basis, but over the longer term of five years or
funds sent both stocks and bonds on a roller coaster
more I think they will come out on top.
ride. In fact, in a 30-day span during September and October, investors were subject to both the
Portfolio Anchors
biggest one-day gain of the Dow Jones Industrial
Fairholme FAIRX
Average and one of its worst losses since the
This fund has suffered right along with the rest of
our picks in 2008. Through October 13, its
22% decline was likely of little comfort to inves-
The gyrations have pummeled investor confidence,
tors, despite being well ahead of the more than
and the industry has seen outflows from money
30% decline of the S&P 500 Index and large-blend
market and equity funds as investors headed for
category. But one year doesn’t shake our confi-
the safety of cash. For the short run that may
dence in manager Bruce Berkowitz and team, and
appear prudent, but for the long run now may be a
we appreciate that he believes that the key to
great buying opportunity. Just like fund managers
a fund’s success is finding management teams that
who salivate at the prospect of buying individual
are serial winners with whom the fund can part-
stocks below their fair value estimates, the mar-
ner for the long haul. Fund investors who take the
ket’s broad declines have put on sale whole portfo-
same approach won’t be disappointed here, as
lios of high-quality holdings. While the losses
the fund’s long term returns are among the best
this year made many investors re-examine their
around. The fund is positioned relatively conserva-
risk tolerances, I urge them to continue to invest in
tively, with an almost constant double-digit cash
high-quality, lower-cost funds in line with their
stake. Turnover is excruciatingly low, and the port-
personal asset-allocation targets. That is truly the
folio typically contains fewer than 30 holdings.
Berkowitz’s focus on cash—both as an investment and in evaluating management—has keyed the
fund’s outperformance this year. Although
makes it an ideal choice as an anchor or stand-
the portfolio has had upwards of 30% of assets
alone U.S. equity holding. Vanguard, of course,
in the financial sector this year, he sidestepped
has a suite of topnotch index funds, including a
disasters such as insurer American International
total stock market index offering like this one.
Group and investment bank Lehman Brothers
Fidelity upped the ante in the index-fund fee wars,
because he was concerned with the companies’
however, by permanently reducing the costs of
exposure to derivatives and the estimates they
this and four other domestic-equity index funds
make when valuing large portions of their assets.
to just 0.10%. That makes Fidelity’s index offerings
If his team can’t understand how a firm gets its
the cheapest nonexchange-traded funds around.
cash, or what is behind its balance sheet, the fund will gladly take a pass. I like this approach
Sound Shore SSHFX
and have made this fund the largest holding in
Managers Harry Burn and Gibbs Kane largely
avoided subprime problems by sticking to their knitting of seeking out beaten-down firms with
T. Rowe Price Blue Chip Growth TRBCX
solid fundamentals. They have no interest in
A broadly diversified large-cap portfolio typically
finding the turnaround stories with the potential
keeps this fund out of too much trouble. In 2007,
for the greatest gains if there’s a real risk the
for example, strong showings from Amazon.com
company could fail. Rather, they want the compa-
AMZN, Apple AAPL, and others outweighed disap-
nies with the best balance sheets and a high
pointing performances from Goldman Sachs GS,
level of confidence of what a company will earn in
UBS UBS, and other financials. We like the fund’s
the next few years. Their patient and careful
steady approach, and we like manager Larry
strategy has helped the fund deliver solid long-
Puglia’s long track record. He’s led the effort here
term results, and its year-to-year returns have also
for almost 15 years, so he’s seen his share of
been remarkably consistent, with the fund ranking
extreme market environments. Investors looking for
in the large-value category’s best half in six of
a large-growth offering that doesn’t go to the
the past seven years. We wouldn’t expect the lat-
extremes will like what they find here.
ter to continue, especially during a growth-fueled rally, but the fund is in position to remain a
Fidelity Spartan Total Market Index FSTMX
The U.S. market has been quite the disaster this
year, but over the long term this fund will likely
Vanguard GNMA
remain a legitimate rival to higher-priced, actively
How can we recommend a mortgage fund when
managed large cap funds. This fund tracks the
the mortgage universe has come under such fire?
Wilshire 5000 Index, which includes nearly all of
Easily. For starters, it holds a diversified mix of
the publicly traded stocks in the United States.
Ginnie Mae mortgages, which, unlike other mort-
That profile gives it unparalleled breadth and
gage issues, are backed by the full faith and credit
of the U.S. government and have been for some
international exposure still remains a core founda-
time. Second, its ultralow expense ratio provides it
tion to any well-constructed portfolio.
a nearly insurmountable advantage over its gov-ernment-focused peers. The fund’s expense advan-
Opportunity Hounds
tage has helped it post strong long-term results,
Third Avenue Value TAVFX
while its focus on government mortgages has kept
Marty Whitman (like all of our picks in this section)
it out of trouble. Its focus is narrow, but we think it
made our list last year, and we continue to think
he is one of the better bargain-hunters around. He has been known to bulk up on junk bonds, small-
Dodge & Cox International DODFX
cap stocks, overseas issues, or nearly any other
This offering has quickly emerged as one of the
investment type that he sees as cheap. That flexi-
standouts in its class. That’s because it draws
bility can make this fund hard to slot into an
upon a highly experienced management team. The
asset-allocation plan, but it means the fund has
typical skipper here has nearly two decades of
the potential to deliver good results in a variety of
experience at Dodge & Cox, and several members
market conditions. Indeed, the fund delivered
of this fund’s management team also serve as
strong results in 2000, when the market struggled,
managers on the superb Dodge & Cox Stock
but also put up big numbers from 2003 to 2006,
DODGX. As with the other Dodge & Cox funds, the
when the market rallied. We also like the fund’s
managers apply a patient, bargain-hunting
quarterly shareholder letters, which keep inves-
approach here. (The fund’s turnover rate is invari-
tors very informed about what Whitman is buying
ably in the single digits, and its portfolio’s price
multiples are low relative to other value-oriented foreign funds.) We’re not surprised by the fund’s
Primecap Aggressive Growth POAGX
consistent success and that it has gotten off to
This fund’s approach can cause some ups and
a strong start—Morningstar named this fund’s
downs, but it’s a proven one that has been in place
for almost 10 years at Vanguard Capital
Managers of the Year for 2004—and we think its
Opportunity VHCOX. When management finds
future prospects remain equally bright. In addition
cheap, out-of-favor growth stocks it will look to
to having an experienced management team plying
take advantage of them, even if owning them
a time-tested strategy, the fund also has the
means holding outsized stakes in specific sectors
benefit of very low costs: Its 0.65% expense ratio
of the market. This fund’s smaller asset base
is one of the cheapest levies for a no-load, foreign
allows it to be flexible and opportunistic, in that
large-cap offering. Like the U.S. market, foreign
management can build up meaningful positions
stock markets have been weighed down by global
quickly and exit just as fast. That’s not to
credit concerns and overall slower growth, but
say the team trades rapidly. In fact, the fund has
one of the lowest turnover rates in the mid-
expect that research will again pay off for share-
Loomis Sayles Bond LSBDX Role Players
Managers Dan Fuss and Kathleen Gaffney have
T. Rowe Price Real Estate TRREX
more latitude than most to take advantage of mar-
Manager David Lee just celebrated his 10-year
ket volatility. The duo will venture into junk bonds,
anniversary as lead skipper on this offering,
emerging markets issues, government bonds, and
and his experience, combined with the fund’s low
currency in an effort to deliver superior results.
fees, increases its odds of staying ahead of the
Fuss and Gaffney also position the fund based on
pack. Lee doesn’t have an army of analysts behind
their interest-rate outlook. Added interest-rate sen-
him but has managed to beat them nonetheless.
sitivity and added credit risk make this fund a
More importantly, this fund shares the broader
risky option for bond investors, but market vola-
T. Rowe Price philosophy of long-term investing. In
tility means opportunity for Fuss and Gaffney. The
fact, the fund has been one of the most consistent
fund has dug itself somewhat of a hole in 2008
offerings in the category, and its expenses have
with its stakes in corporate and high-yield bonds,
come down as assets have grown. So, while we
but over the long term we think investors com-
don’t expect real estate funds to be a ray of hope
fortable with its potential for ups and downs will
in every down market, their diversification value
continue to like what they find here.
makes adding exposure to this sector a no-brainer. Metropolitan West Total Return MWTRX Vanguard Inflation-Protected Securities VIPSX
The management team at Met West has been
This fund’s appeal is more narrow, but it has
tracking subprime mortgages in earnest since 2004. a number of valuable traits, including rock-bottom
That homework helped them largely avoid the
fees. Its primary asset, however, is its ability
problems associated with the sector in 2007, and
to defend against inflation by holding U.S. Treasury
they used their research heft to emphasize res-
Inflation-Protected Securities, commonly called
idential-housing related fare—prime and sub-
TIPS. These securities have a fixed coupon
prime—given high yields, significant total-return
rate, but their principal value adjusts based on
potential, and good protection from actual loan
changes in the consumer price index. As this prin-
losses in 2008. To be sure, management was on
cipal is revised upward, the bonds pay more
the other side of the table in 2002, when it was
interest to bondholders. To be sure, the fund isn’t
caught off guard by extreme volatility in the
immune to interest-rate risk, but overall we think
corporate-bond sector. However, good bottom up
it can play an important role within a broadly
research helped the fund recover the ground it
lost during the market’s subsequent rally. We
Brandywine BRWIX Manager Bill D’Alonzo’s go-anywhere portfolio can play a suitable supporting role within a portfo- lio dominated by large-cap stocks. His team focus- es on identifying companies that they believe will beat the next round of earnings estimates. But rather than just evaluating the business prospects and financial statements, D’Alonzo’s analysts work the phones and contact suppliers, customers, and competitors to get the full picture of a compa- ny’s potential. The results have been good thus far and its returns haven’t been closely correlated with those of the S&P 500 Index. We remain fans of this unique approach and continue to expect good things from this fund in the years ahead. Retirees’ 2009 Survival Guide
With the market schizophrenia we endured during
folio’s future growth. (Encountering a bear market
2008, I’ve been fielding a lot of reporter calls
in years six through 10 of one’s retirement is
and Editor of Morningstar PracticalFinance
about what people should do. It’s a cliché to tell
injurious, but far less so than sustaining big losses
investors not to panic, but that’s pretty much the
in the first five years of retirement, according to
only one-size-fits-all directive. Beyond that,
your response to the tumult depends completely upon where you are in your investing life.
So what should you do if you’re retired or getting ready to retire amid the current market upset?
For younger investors with long time horizons, the
Here are some tips. (Hint: Moving everything into
buy-and-hold, ride-it-out mantra makes all the
ultrasafe investments isn’t the answer.)
sense in the world. I don’t know when the market will turn around—no one does—but I do know
Tips for Those Already Retired
that periods of market panic have usually proved
Reduce Withdrawal Rates
to be fertile ground for investors with the will-
In its study, T. Rowe Price assumed a retired indi-
power to hold tight or even add more amid the
vidual had a $500,000 portfolio composed of
tumult. If you have a longer time horizon, standing
55% stocks and 45% bonds. It further assumed the
pat in stocks and stock funds truly is the right
individual was taking withdrawals that amounted
answer, because stocks offer the best growth pros-
to 4% of assets per year, then increasing the
pects over longer periods of time and you’re cer-
withdrawal amount by 3% per annum to account
tainly better off buying them at a low ebb than at
for inflation. (The 4% withdrawal rate with infla-
tion adjustment is a fairly standard rule of thumb to ensure that one doesn’t outlive one’s portfolio;
For those investors approaching or already in
the basic logic is that even a fairly conservative
retirement, however, the calculus is completely dif-
portfolio can earn enough to support withdrawals
ferent. Encountering a bear market during retire-
at that level.) T. Rowe then examined a variety
ment—particularly during the early years—can be
of actions that the same retiree might have taken
devastating for those with stock-heavy portfolios.
in re-sponse to the bear market earlier this decade.
A recent study by T. Rowe Price showed that
Which of those actions would most help the port-
encountering poor market performance or outright
folio last throughout a subsequent 20-plus-year
losses in the first five years of retirement sig-
nificantly increases the chance of an individual out-living his or her money during a 30-year retire-
The firm found that reducing one’s withdrawal rate
ment period. The reason is pretty straightforward:
by 25%, from 4% to 3%, following the bear market
Just as starting investing later in life reduces the
in late 2002 gave the hypothetical portfolio its best
benefits of compounding, so does locking in loss-
shot of lasting for the rest of the individual’s retire-
es early in your retirement career stymie your port-
ment, based on the firm’s projections of future
market returns. By leaving more assets to work in
To further explore your own optimal withdrawal
the market rather than withdrawing them, the
rate, I’d suggest you check out T. Rowe’s free
portfolio had a much better shot at recouping its
Retirement Income Calculator at http://www.
bear-market losses. Once the individual’s port-
troweprice.com/ric. You can input your own vari-
folio had recovered to a level where it had a high
ables, such as your age, your approximate asset
probability of lasting throughout retirement—in
allocation, and your current or desired with-
this case, in 2008—the individual could again raise
drawal rate. The calculator will then show you the
likelihood that your assets will last throughout your retirement, based on the firm’s projected
In the above scenario, the individual would reduce
returns for various asset classes and expected life
his or her withdrawal rate from 4% to 3% but
spans for you and your spouse. If there appears
still increase the 3% each year to account for infla-
to be a risk that you’ll outlive your assets, you can
tion. (So in this example, the individual would with-
tinker with the variables, such as adding more to
draw 3% of his or her investment portfolio in 2003,
equities or reducing your withdrawal rate, to
arrive at a better outcome. Ideally, you’ll be able to arrive at a livable withdrawal rate and your
Even so, reducing one’s withdrawal rate by 25%
portfolio will have a 75% or better chance of last-
may not be realistic for many retirees, even with
ing throughout your expected retirement years.
the inflation adjustment. Although inflation appears to be cooling, there’s no denying that a
Don’t Get Too Conservative
number of household expenses, notably food,
At the opposite extreme, the T. Rowe study found
gas, and home heating costs, have risen substan-
that the worst response to the bear market would
tially over the past few years. Moreover, many
have been to shift out of stocks entirely and
retirees want to spend the most in their early re-
move all of one’s assets into bonds following a
tirement years, for travel, leisure pursuits, and
bear market. The reason is that the portfolio, hav-
gifting to children and grandchildren. For those for
ing incurred the full wrath of the bear market,
whom a 25% reduction in withdrawal rates isn’t
would be starved of its growth prospects and
realistic, T. Rowe’s analysis found that holding
therefore less likely to last throughout an individu-
withdrawals steady at 4%, but then forgoing the
al’s retirement years. That’s a compelling argu-
subsequent annual inflation adjustment (rather
ment that one’s gut reaction to a bear market—to
than adjusting the withdrawals upward by 3% to
hunker down in ultrasafe investments—is often a
account for inflation) also helped improve the odds
that the retirement portfolio would last through- out retirement.
Watch Where Your Withdrawals Come From While we’re on the topic of locking in losses, retir- ees should consider where they’re withdrawing
assets from—particularly during and after a bear
billion, at least temporarily, assuming the investor
market. Rather than tapping the assets in your
deposited funds before September 19. That’s a
equity accounts, make sure you’re pulling your
reassuring safeguard, but I still think it wise to do
assets from short-term, cashlike instruments. That
your own due diligence on your cash invest-
way you won’t turn the paper losses in your
ments. One option is to stick with FDIC-insured
equity accounts into real losses; you can give your
investments, such as savings accounts, checking
stocks and stock funds time to rebound.
accounts, money market accounts, or CDs. Just make sure you don’t hold more than $250,000 per
For most individuals who are withdrawing assets in individual at any one firm: The government re- retirement, I’d recommend creating a “pool” of
cently increased the FDIC insurance limit to
short-term, cashlike assets that will cover two to
$250,000 until the end of 2009. If you do venture
five years’ worth of expenses. You can take per-
into money market funds, which are not FDIC-
iodic distributions from the pool, then “fill it up” as
insured but may offer a more attractive yield than
you deplete it. Unlike equities, these short-term
CDs or FDIC-insured instruments, focus on those
assets will exhibit little if any fluctuation in princi-
with the lowest possible expense ratios—ideally
pal value, so there’s little risk of pulling your
money out when your account is at a low ebb. Sequence Withdrawals Properly
That said, there’s a broad variation in short-term,
To further improve your portfolio’s chances of last-
supposedly “safe” investments, so it pays to select
ing throughout your retirement, take care to use a
with care. The situation last year with a large
well-thought-out sequence for tapping your various
money market fund “breaking the buck”—or letting
accounts. Although there are certainly variations,
its net asset value drop below $1—exemplifies
most individuals will want to tap their taxable
the perils of gunning for a very high yield with your
assets first, followed by traditional IRAs and com-
short-term investments. Any time you see a fund
pany retirement-plan assets, then tapping Roth
with a far higher yield than its peer group, it pays
assets last. To the extent that you own securities
to ask what types of risks the fund is taking to
that have appreciated in your taxable accounts—
achieve it. The Reserve Primary Fund (which broke
and I hope that you do—take care to limit taxes by
the buck) had the highest 12-month yield of any
offsetting capital gains with capital losses.
money fund in Morningstar’s database, fueled in part by stakes in securities issued by financial com-
Don’t Be a Yield Hog
If your portfolio has taken a hit, it’s natural to want to hang on to what you’ve got, and that’s especial-
In the wake of this news, the Treasury in mid-
ly true if you’re already retired. One way to do that
September 2008 rolled out a plan to guarantee
is to increase your portfolio’s income stream so
money market funds against losses of up to $50
that you won’t have to tap your capital. That’s not
unreasonable—to a point. Gunning for yield with-
Tips for Preretirees
out paying due attention to the risks you’re taking
Play a Good Defense
on is one of the biggest investing pitfalls out
For preretirees facing down a bear market in re-
there. My colleague John Coumarianos recently
tirement, the best offense is a good defense. I
shared an old Wall Street saying with me: “More
frequently chat with individuals who are nearing
money has been lost chasing yield than at the
retirement but still have close to 100% of their
point of a gun.” That may be hyperbole, but only
assets in stocks. On the one hand, stocks are
partly so. Because the highest-yielding stocks
the best way to reduce the risk that you’ll outlive
and bonds often also entail outsized risks, make
your assets. On the other, by holding a portfolio
sure you’re going in with your eyes wide open. If
that’s too heavy on stocks as retirement nears,
you pocket a high yield but the security declines
you could run headlong into a bear market, there-
in price, you could end up worse off than if you had
by reducing the odds that your portfolio will last
focused on total return and made periodic with-
As retirement grows closer, it pays to not only
If you’re venturing beyond Treasury bonds, don’t try
build up your exposure to bonds and other more
to select individual bonds on your own. (If the
stable-investments but also begin to alter the
past few years have taught us anything, it’s that a
types of stocks and stock funds that you hold. As
bond’s credit rating doesn’t always offer a lot of
we saw in 2008, the value style of investing isn’t
insight into a company’s health.) Instead, delegate
inherently lower risk than growth investing. How-
bond-picking to a professional money manager;
ever, it stands to reason that a valuation-conscious
bond funds from Vanguard, Harbor, Dodge & Cox,
approach that allows for a margin of safety will
and Metropolitan West are among my favorites.
help limit losses more than a growth-at-any-price
If you’re buying individual stocks for yield, make
approach. Among my favorite core stock funds
sure to do your homework to ensure that a compa-
for investors approaching retirement are Dodge &
ny has the financial wherewithal to keep up
Cox Stock DODGX, Dodge & Cox Balanced
its dividend payments. Stock Analyst Reports on
DODBX, Sequoia SEQUX, and Longleaf Partners
Morningstar Investment Research Center are a
LLPFX, all of which have reopened to investors over
great way to get your arms around the health of a
company. Morningstar’s analysts currently have a number of blue-chip stocks that land in 4- and
You can also reduce your bear-market risk by
5-star territory and boast rich yields. Most mutual
trimming or cutting niche investments such as
funds that focus on dividend-paying stocks have
sector and regional funds and exchange-traded
fairly low yields because their expense ratios
funds. Because of their extreme volatility and
gobble up all of their income, but one I particularly
investors’ tendency to buy and sell them at inop-
like is Vanguard Equity-Income VEIPX.
portune times, I tend not to be a big fan of these
investments even for those with very long time
dard of living in retirement and the odds that your
horizons; these vehicles are even less appropriate
for those nearing or in retirement. Another pre-emptive move is to reduce your international expo-
A version of this article appeared in the September 2008 issue of Morningstar PracticalFinance.
sure as retirement nears. I’m as big a believer in global growth as the next person, but international investing typically entails a risk that’s completely out of your control: currency risk, or the chance that the dollar will depreciate versus the currency in which your foreign holdings are denominated. For that reason, I’d argue for scaling back foreign stocks and stock funds once you’re within five years of your expected retirement date.
Evaluate Your Options But what if you’re nearing retirement and the recent bear market has already exacted a toll? That’s almost as painful a predicament as someone who is already retired would face, but not quite. You can take heart in the fact that you have more options to consider than the individ- ual who has already begun taking distributions from his or her retirement nest egg.
Whereas reducing withdrawal rates may be the best course of action for the already-retired, a pre-retiree facing down a bear market has several different options to consider. You, too, could reduce your anticipated withdrawal rate. But you could also plan to work longer, defer Social Security, save more, and/or adjust your portfolio in an effort to achieve a higher return. Again, I’d recommend T. Rowe Price’s Retirement Income Calculator (http://www.troweprice.com/ric) be-cause it’s easy to use and allows you to see how adjusting these variables would affect your stan-
Clip and Save: 20 Common Investing Mistakes
I talk with investors almost every day, and over
no idea. The amount you paid is relevant only to
time the same themes emerge. Although investors
tax planning. What matters is which will have bet-
and Editor of Morningstar FundInvestor
cover the gamut of sophistication levels, I hear the
ter returns over your investment horizon. If the
same mistakes over and over again. So, in order
answer is fund B, then sell fund A (you’ll have a
to help save you from repeating the same mistakes
tax benefit if it’s in a taxable account) and put the
and losing a lot of money to learn the lessons,
proceeds in fund B. The problem is that people
I’ve jotted down 20 of the most common investing
have an emotional attachment to the price. Some
are afraid to book losses, and others are too anx-ious to sell a winner for fear that they’ll miss out
Most come down to two basic types of errors. One
on gains. What matters is whether the funds have
error is to let emotions get the better of you. I’m
amazed at the logical reasons people build to justi-fy making the investments that make them feel
Mistake 3 | Selling after the market falls.
better even if in the long run they’ll be poorer for
The short-term direction of the stock market is
having done it. The second error is to not build a
unpredictable; yet selling in reaction to mar-
plan and think things through. As one planner
ket moves implies that you can predict short-term
told me, “People don’t know what they bought or
moves. What we fail to account for is that the
markets price in the same news that we are hear-ing—often before we hear it. The markets are
Mistake 1 | Reacting to short-term returns.
not perfectly efficient from minute to minute but
Every day people go to their online 401(k) accounts
they quickly reflect a best guess based on new
and sell the fund with the worst one-year returns
information. Fear is one of the greatest ene-
and buy the one with the best one-year returns. It
mies of successful investing. When you’re worried
makes them feel better, and they will tell you
about your money, you want to make it safe.
that their new fund is ahead of the curve and run
However, you risk missing out on the next rally,
by a smart manager and the old one has lost its
and you might not even keep pace with infla-
touch. What they won’t say is that they are buying
tion. From a long-term perspective, cash is very
high and selling low. Nor will they say that short-
risky and stocks are low-risk. Put another way, this
term returns are just noise. You are better off
is another example of selling low and buying
buying funds with lagging short-term performance
high. Savvy investors get excited when the market
than those with top-quartile returns. Mistake 2 | Basing sell decision on cost basis. Mistake 4 | Accumulating too many niche funds.
You bought fund A at $10 and now its NAV is at $5
We get mailings all the time telling us about hot
and fund B at $10 and now it’s at $20. Which
new investments. Last year, commodity funds
should you hold, and which should you sell? I have
and BRIC (Brazil, Russia, India, and China) funds
were the rage. Next year it will be something
don’t listen to the siren song of a high-cost mutual
else. These specialist funds are exciting and fun
fund or hedge fund. Results won’t live up to
to buy but they will mess up your portfolio if
expectations. Expense ratios are the best predictor
you let them. Most niche funds charge more than
more-diversified funds, and they typically have third-tier managers and less analyst support. Yet
Mistake 8 | Making things needlessly complex.
you can get the same exposure to sectors and
This one comes courtesy of Christine Benz, editor
regions through more-diversified funds. Niche
of Morningstar PersonalFinance: Wall Street
funds drive up your costs, add extra volatility, and
works overtime to sell the message that investing
make managing your portfolio more difficult.
is complicated, messy stuff that you couldn’t possibly undertake on your own. Is it any wonder
Mistake 5 | Failing to build an overall plan.
that so many investors are paralyzed with fear
This is a biggie. Spend a little time to spell out your and indecision?
goals, how you’ll meet them, and the role of each investment. This is an enormous help in
True enough, there are a handful of investors who
figuring out how to get to your goals and how to
have delivered tremendous returns by using
adapt along the way. Make a little plan, and
swashbuckling investment strategies and zooming
your day-to-day investment decisions will become
in and out of arcane investments. For the rest
of us mortals, though, buying and holding a portfo-lio composed of plain-vanilla stocks and bonds—
Mistake 6 | Failing to write down your reasons
with perhaps a dash of a “diversifier” such as com-
for buying and selling.
modities or real estate—is more than adequate
Once you’ve got your plan, spell out why you
to help us reach our goals. That’s also the kind of
own each investment and what would lead you to
portfolio that you can easily manage yourself.
sell. For example, you could say that you own
By building a sturdy, streamlined portfolio, you’ll
Fairholme FAIRX as a long-term 20-year invest-
ment for its manager and its low costs. You’d sell if the manager left, costs were raised, or asset
Mistake 9 | Not understanding the risks.
bloat forced a change in strategy. When you have
Narrowly focusing on recent returns can blind
your doubts about the fund, you can turn to that
in-vestors to risks. If a fund has a long track record,
document in four years when you may well have
you can easily get a handle on risk by looking
forgotten what the draw was in the first place.
at annual returns. In a bad year, the stock market can lose 30%. In a bad three-year period, it can
Mistake 7 | Ignoring costs.
lose 60%. It’s reasonable to assume that nearly
Expense ratios matter across the board. Most of
any stock fund can do at least that badly. This
the best managers work for low-cost funds. So,
is why stocks are for 10- or 20-year time horizons
or longer. If you know that going in, you stand
people ignore them in the hopes that their funds
a much better chance of earning a healthy return.
will make such big returns that taxes won’t matter.
Most bond funds can lose 5% or 10% in a year.
There’s a better way to think about it. Simply
If they have long maturity or own mostly junk-qual-
putting less-efficient investments in tax-sheltered
ity bonds, you can double those losses or more.
accounts and more-efficient ones in taxable ac-counts will pay off in a big way. In addition, when
Mistake 10 | Not diversifying properly.
you’re shopping for a new fund for a taxable
The harsh market in 2008 punished financials the
account be sure to look for those that should be
most while energy has done best. Large growth
efficient, such as tax-managed funds, index funds,
got crushed in 2000–02, and small-value stocks as
low-turnover actively managed funds, and, of
well as bonds held up like champs. Every down
period is different, so be sure to diversify between stocks and bonds, between foreign and domestic,
Mistake 14 | Not building up a sufficient money
and among sectors. The key to that is to have
market position.
meaningful exposure to a lot of areas and to build
Christine Benz recommends that you have six to 12
months’ worth of living expenses in a money market account. As the messes in short-term bond
Mistake 11 | Not saving enough.
funds and auction-rate securities show, there’s
I’d encourage you to preach the benefits of early
no substitute for money market funds. This emer-
saving to relatives and friends in their 20s or 30s.
gency stash is vital in case you lose your job
If they make regular contributions to their 401(k)
or have another emergency, such as unexpected
and IRA accounts, reaching their goals will be
home repairs. In addition, it will make market
quite manageable. If they don’t, they better make
a killing or they’ll be behind the 8 ball. Mistake 15 | Ignoring costs in money Mistake 12 | Failing to rebalance. market funds.
My 401(k) plan has a tool that automatically rebal-
Many fund companies and brokerages charge high
ances my investments for me. When the markets
expenses on money market funds because inves-
really move, your portfolio can go off-kilter and
tors don’t pay attention. So, go with Vanguard
mess up your nicely laid plan. Rebalance yearly so
or Fidelity or someone else who charges less than
that you’ll be buying low and selling high.
40 basis points to manage your cash. Mistake 13 | Failing to factor taxes into Mistake 16 | Failing to look at the big picture portfolio decisions. across accounts.
Like expenses, taxes play a huge role in your long-
Roger Ibbotson argues: Investors tend to view
term success, but they’re no fun. So, a lot of
each investment and each account—401(k), IRA,
college-savings account, etc.—in isolation rather
strength or weakness. Fidelity Independence
than in aggregate. Trying to make every investment
FDFFX has a great record, but so what? The current
a winner can throw off the overarching asset
allocation. It can also lead an investor to chase hot stocks, trade excessively, and sell at the wrong
Mistake 19 | Ignoring the fund company behind
time. If all of an investor’s accounts and individual
the fund.
investments are up at the same time, they should
You may like a fund, but if the fund company has
be alarmed rather than proud. It’s a sign that
mostly lousy investors, a bad record of sticking
they may be underdiversified and taking on too
it to fundholders, or both, you may pay the price in
the end. Over a long time horizon bad things hap-pen to good funds at bad fund companies. Hancock
Mistake 17 | Misreading your own abilities.
Regional Bank was once a diamond among dross,
People who treat gambling addicts say that it’s
but the parent company pushed it down the tubes.
the big winning bet that hooks gamblers. They
John Hancock’s penny-pinching deprived the fund
get high and want to repeat that high. Fund
investors can be a little like that. They remember that one time they accurately called the direc-
Mistake 20 | Worrying about daily ups
tion of the market or picked a sector fund and for-
and downs.
get all the times their calls were off. Go back
Don’t get stressed watching business TV or track-
over your past investments and see what you do
ing the market online. It’s exciting and often
well and figure out a solution to the areas
informative but not always helpful for long-term
where you didn’t do well. Maybe your individual
investors. Reporting on the markets, whether in
stock picks aren’t that great overseas, so you
print or on TV, requires putting a lot of experts
should buy a foreign fund. Maybe your bond fund
on to make predictions. If they were honest and
blew up, so you should change the way you pick
said they didn’t know what would happen the
next week but that you should buy and hold, no one would watch. All those ups and downs have
Mistake 18 | Focusing on the fund instead of
no bearing on your long-term goals. Warren
the manager.
Buffett advocates buying stocks that you feel so
I exchanged e-mails with a customer recently who
strongly about you wouldn’t care if the stock
didn’t understand why Clipper CFMIMX was a pick
market took a two-year holiday. The same goes
despite its bad five-year returns. I explained that
for funds. Buy them and tune out the noise.
the current managers have been there for only two years and their long-term record is outstanding.
A version of this article appeared in the September 2008 issue of Morningstar FundInvestor.
The fact that previous managers did well or poorly
is rarely relevant unless it reflects institutional
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