A a r o n B u r k e E D U C A T I O N University of California, Berkeley
Bachelor of Arts, Molecular and Cell Biology, December 2000
• President, Lambda Chapter of the Kappa Delta Rho Fraternity • Member and Teaching Assistant, University of California Marching Band
E X P E R I E N C E lululemon athletica Corte Madera
Part of sales team that achieved highest in region 28% increase in sales for Q3 2009 comparative to Q3 2008. Creator and administrator of store Facebook fan page. Photograph new products and events to update online albums, merchandise men's clothing section, greet and interact with store guests, execute product consolidations, markdowns, and reprices. Prana Tree
Collaboratiely created a nutritional supplement, also designed logo and bottle label for Omega-3 Optimum product, conducted online product testing (including split testing) using Ebay, Adwords, and referral links. Write ad copy for online sales offers, write stories for thewebsite on relevant, recent scientific research. Created Brain Nutrition Facts to leverage expertise of nutritional supplement co-creators and build market leadership and consumer trust. Disabled and Productive
Planned and executed launch of magzine-style website offering unique content relevant to the community of those with mobility disabilities. Duration of time from project inception to launch was approximately 1 month. Tailored web template for a customized site look, created banner, logo, color scheme. Record and edit site videos. Perform editing, formatting, and layout of all articles, and maintain website. Achieved google pagerank of 3 within 6 months of launch. AstraZeneca
Managed dozens of accounts and visited multiple offices every day. Learned key aspects of products and dedicated time to learning individual customers specific needs in order to present the best possible solution to these customers. Organized educational speaker programs and presentations directed towards customers. Trained entire district sales force for the launch of a new product and selected as only distict Symbicort training champion. Designed weekly training curricula, led weekly training session, selected as a top performer during Symbicort Launch, recognized as top Pulmicort Turbuhaler territoy for T2 2006. Labcon, North America
Supervised QC/product development lab. Designed and oversaw construction of a new 500 sq. ft. lab facility including researching and recommending the installation of new technology directly leading to over $50,000 in construction savings. Created industry-first protocol for routine DNA contamination testing of products. Authored documents on product use and fielded customer service calls on specific applications of the products and compatibility in lab processes. Created and designed information for the product catalog. Wrote and distributed company memo suggesting creation of new lot numbering system for production which was implemented company-wide leading to significantly greater ability to track the flow of products and more rapidly adjust processes if anomalies are discovered. Lawrence Berkeley National Lab (Berkeley Lab)
Member of team that designed a synthetic bioglass for human implantation. Responsible for executing testing process including creation of bioglass samples and synthetic human body fluid testing solution, operation of x-ray diffraction machine for surface scanning of bioglass.
Polo Ralph Lauren specialist, was responsible for knowing all new items added to the collection and for keeping the section well-organized. Suggested clothing items and processed checkouts. Matthew Burke and Associates
Experience in carpet installation, commercial and residential wood flooring installation. As a team, built synthetic rubber gym floors, traditional wood basketball courts, and rubber weight room floors.
S K I L L S A N D O T H E R E X P E R I E N C E Aaron Burke Web Design and Marketing
Creator of AaronBurke.net, MotorcycleNewsGuy.com, DisabledAndProductive.com and numerous web 2.0 sites. Designer of
Custom web page design, graphic design, layouts in both
Wordpress and standard html-based static pages, copywriting. Specialze in creating an online presence with media in multiple locations including Faebook pages, Twitter, Posterous, StumbleUpon, Blogger, Youtube, Squidoo, Weebly, Hubpages to drive traffic to a main web location. Creation of Adwords campaigns to increase targeted, high-conversion-rate traffic. Lambda of Kappa Delta Rho, Inc.
President of 11-member nonprofit corporation board, oversees $50,000+ yearly revenue, budeting process, property management, fundraising campaign. Editor of biannual newsletter. Plan and execute twice-yerly 50-plus person organization dinners, and responsible for regular communication with headquarters of the national fraternity of Kappa Delta Rho. Administer LinkedIn group for organization.
• Wordpress – can install, modify html and css files, graphic design of custom images and logos• SEO – skilled at keyword research, generating backlinks, improving organic rankings, use of long-tail
• iMovie and iDVD – can jigger system to create dvd chapters, do editing, create montage scenes• Market Samurai• Getting Things Done and use of mindmaps and Tracks for brainstorming, project planning and execution• Paint.net for logo creation, image manipulation
• OpenOffice writer, calc, MS Word, Excel• Created an LLC, restored a suspended California Corporation, understand both in-state and out-of-state
• California Alumni Association• Kappa Delta Rho Alumni Association• Cal Band Alumni Association• UC Berkeley Fraternity Alumni Council• Entrepreneur and Small Business Academy• Oakland San Shou Team• Oakland Flyers• Tjs Gym Crossfit
E R R A T A / A C T I V I T I E S
Crossfit, Yoga (Ashtanga, Bikram), San-Shou and Thai kickboxing, distance and cross-country running (marathon finished in under 4 hours, two-time 3rd place finisher for men age 20-29 in Marin Human Race, Dipsea Invitational Runner), motorcycle touring and racing, cycling, mountain biking, mountaineering, riding the London Underground, scuba diving, flying airplanes, playing well-designed RPGs
Simulation Case Library: The Case of the Coiled Cardiac Catheter Kathleen R. Rosen, MD*; Elizabeth H. Sinz, MD** West Virginia University, Health Sciences Center, Morgantown, WV Original Article Abstract Many medical disciplines participate in the acute care ofhemodynamically unstable patients. At WVU we have manyopportunities for multidisciplinary critical care group instruction