Strategic marketing services for the early stage business
StartupFactory, LLC 6114 LaSalle Ave. • Oakland, CA 94611 • (510) 238-0800 www.startupfactory.biz FOR IMMEDIATE RELEASE StartupFactory, LLC tapped to lead effort for VARTA Microbattery at 2013 Medical Device & Manufacturing (MD&M West) exhibit Oakland, Calif., 12-09-2012 – StartupFactory, LLC, a strategic communications firm specializing in early stage
technology businesses, announced today that they have been chosen to lead the exhibition effort for White Plains, New
York-based VARTA Microbat ery, Inc. at the annual MD&M West conference in Anaheim, California. The event will
enable representatives from bat ery solution provider VARTA Microbat ery to network with thousands of engineers,
R&D, design and manufacturing professionals from the medical technology industry. An integrated approach to tradeshow participation
Commenting on the MD&M opportunity, Robert Goldberg, president of StartupFactory, LLC notes: “Astute
marketers go to great lengths to fine tune advertising, web development and direct marketing programs. And yet, when
it comes to trade shows, many exhibitors merely set up their booth and hope that the prospects they seek wil appear at
their exhibit as if by magic. A wel -planned, integrated trade show effort can transform a conference of this nature into
a dynamic marketing opportunity with a significant return on investment, and this is our goal for VARTA. The effort
includes a new tradeshow exhibit, messaging, press releases, media tour, html invitation and pre/post show mailings.
Mr. Goldberg wil accompany VARTA personnel to the Anaheim Convention Center to supervise booth construction,
facilitate meetings with the media and to perform some intel igence gathering for a competitive analysis. Innovative mobile power solutions from VARTA Microbattery
VARTA Microbattery will display samples of custom battery solutions for developers and manufacturers of
portable medical devices from around the globe. The company will also display a complete line of high energy densi-
ty, Lithium ion batteries and battery packs. Serving the needs ofOEMs, VARTA provides optimized power solutions
and energy storage systems that meet their customer’s specific requirements. For both standard and custom applications,
VARTA batteries have earned a well-deserved reputation for superior quality, safety, performance and dependability. MD&M West 2013: Innovation Without Constraints
Medical Design & Manufacturing (MD&M) West — the world’s largest medical device design and manu-
facturing event — is a comprehensive resource for exploring the latest industry issues and developments, meeting
with world-class suppliers, and discovering solutions to bring the best ideas to life. The Conference Opening Keynote
Speaker wil be Stanton J. Rowe, Corporate Vice President, Advanced Technology and Chief Scientific Officer, Ed-
more StartupFactory, LLC leads MDM West 2013 effort for mobile power innovator VARTA Microbattery About StartupFactory, LLC
StartupFactory, LLC (www.startupfactory.co) provides the strategic marketing services required by the new and
early stage technology business. The company delivers sharply focused guidance specifical y targeting the marketing
strategy and infrastructure needed at this unique phase of business. The StartupFactory mission is to facilitate market
entry using proven tools and techniques that add value to customers’ brand and create or increase market awareness. About VARTA Microbattery GmbH
VARTA Microbattery is one of the leading battery manufacturers in the world, maintaining facilities in
key locations around the globe. The company is headquartered in Ellwangen, Germany. Serving the Americas, the
company maintains a sales, engineering and technical support facility in White Plains, New York. VARTA Micro-
bat ery develops and manufactures a wide variety of bat eries utilizing numerous technologies. As a global supplier,
VARTA Microbat ery GmbH strives to provide the best possible solution to satisfy customers’ unique application re-
quirements. VARTA Microbat ery GmbH is a Montana Tech Components company. Montana Tech Components AG
is a leading component manufacturer with divisions in aerospace, industrial components, metals and electrochemical
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Strategic marketing services for the early stage business
StartupFactory, LLC