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Loducacreative.com

CHRISTOPHER LODUCA
H4B Chelsea — New York, NY
Senior Digital Producer (Consultant/Freelance) 08/2013 – Present
• Helping out with the day to day on various digital projects like iPads, emails, websites, interactive PDFs, etc.
• Consulting on efficiency practices, scoping, internal process, and staffing plans.
• Creating on-boarding documentation for new hires • Developing the “better scoping worksheet” • Providing expertise for new business strategies in terms of tactics, cost, and process Clients: Astellas (Myrbetriq), Reckitt Benckiser (Mucinex), Teva (Fentora, Amrix), Eisai (Fycompa)
Grey Group — New York, NY
Senior Digital Producer 02/2012 – 06/2013
• Managed a $6M retainer portfolio of digital projects including websites, banners, apps, etc. on the director level.
• Instrumental in the creation of a new digital team as a part of Grey’s move towards cross-platform integration.
• Orchestrated master project plans and internal strategies for project completion.
• Scoped out yearly SOWs and created staffing plans to cover projects – working closly with finance.
• Provided oversight to a team of project managers.
• Created/presented decks to clients showing timing scenarios and implications of dependencies on projects.
Software
• Held a strong relationship with the client – communicating obsticals and problem-solving solutions.
• Interviewed creative and tech candidates to fill open positions.
• Mitigated risk and escalated issues when needed.
• Actively participated in all high-level discussions about finance, personnel, and client relations.
• Held status meetings with client IT about launches, changes in schedules, technical specs, etc.
• Created policies and procedures for the digital team.
• Led the way for a new server structure to better manage and organize project files, etc.
Clients: Lilly Men’s Health (Cialis, Cialis Global, Cialis Hispanic, Axiron, Axiron Hispanic)
LBi — New York, NY
Senior Digital Project Manager 10/2010 – 12/2011
• Managed a large portfolio ($4.5M) of interactive projects from inception to completion in the pharmaceutical • Managed and mentored a team of project managers.
• Developed SOWs, project timelines, and estimates for a slew of interactive disciplines including banners, websites, eCRM, and social media (Facebook pages).
• Scoped out a multitude of mobile digital projects including iPads, iPhones, and other devices.
• Led internal meetings and determined next steps for each project.
• Attended client calls and dealt with company procurement discussing project timelines, scopes, and change orders.
• Held weekly and monthly budget reviews — problem solving on the spot to determine change order needs. • Preemptively presented and explained project risks to the account team.
• Attended resource allocation meetings with other project managers to acquire internal resources or to decide if there Education
• Ensured projects were being completed on time and on budget as well as a healthy gross margin.
• Attended daily standups and weekly status meetings.
Clients: Forest Labs (Savella, Namenda), Johnson and Johnson (Rogaine, Visine, Neosporin, Band Aid), Sony Xperia,
DraftFCB Healthcare — New York, NY
Senior Digital Project Manager (Freelance) 01/2010 – 06/2010
• Led the digital team in managing interactive projects from inception to completion.
• Created scope of work, timelines, and estimates for the account team.
• Monitored projects to ensure that deadlines were kept and client expectations were met.
• Consulted with creatives and developers on best practices.
• Projects included: websites, banner ads, emails.
Clients: Pfizer (Estring, Caverject, Depo Sub Q, Depo Medrol, Zmax)
CHRISTOPHER LODUCA
646-337-0838 • chris@loducacreative.com • www.loducacreative.com LoDuca Creative & Production — New York, NY
Freelance Creative (Video, Print & Interactive) 06/2006 – present
• Project managed and wrote SOWs for all projects ensuring deliverables were on spec and on time.
• Reworked and designed websites to help make clients stand out in changing markets.
• Produced videos for promotional, new business, instructional, and commercial solutions. Handled every aspect of the shoots including writing, directing, editing, casting, sound mixing, motion graphics, lighting, and chroma key.
• Provided art direction on various collateral and print ad materials.
• Provided production art services for pre-press, hi-res retouching, and image manipulation for ads and catalogs.
• Created Flash designs and PowerPoint presentations.
Clients:
Medical/Pharma: Roche, Pfizer, Synvisc, ACCME, CareerMD.com
Retail: Macy’s, No Yolks Noodles, Wacky Mac Pasta, Savvi Formal Wear, Motorola, Tru Vue Glass
Entertainment: Corporate Magic, SimoneElkeles.com, Metropolis Theatre, DavidKovac.com, Stealing Kisses
Corporate: Jones Lang LaSalle, McKinzie & Company, Click Software, SPSS Software, New York Court System
Agencies: Regan Campbell Ward, Young and Rubicam, StarCom/MediaVest, Spark Advertising, Vivaki, Devito/Verdi,
Rosen & Brichta, Bernard Hodes, YBrand, Questar/LM&P, Centron, Lipman Hearne SK+G — Las Vegas, NV
Director of Creative Services (Consultant) 11/2005 – 06/2006
• Consulted on policy and procedure for the studio as well as the entire creative department for a rapidly growing entertainment ad agency. Took over all hiring and firing duties for the department.
• Directly managed 18 people in the print production studio and retouching departments and succeeded in making the work day shorter and the production level higher, improving overall morale.
• Changed and improved the workflow for 22 art directors and designers by defining roles in a hectic department and acting as mediator for trouble spots.
• Provided training for studio and creative personnel to streamline workflow between the two departments.
• Played an active role in agency management meetings and account status meetings.
• Acted as consultant to the director of operations for agency-related needs in the big picture by creating ways to increase revenue and implementing a proofreading department where none existed before.
• Trained my successor to run the department using the management techniques that I introduced.
Clients: Luxor, Borgata, W Hotel, MGM Grand, Wolfgang Puck, The Mirage
GSW Worldwide — New York, NY
Studio Manager, Multimedia Manager, Art Director 04/2004 – 08/2005
• Key player in building the studio from the ground up in this pharmaceutical ad agency.
• Lead designer/production artist in the studio including retouching and pre-press.
• Art directed and produced all videos, motion graphics, flash, and PowerPoint presentations.
• Continually worked on new business presentations and initiatives.
• Attended status meetings and provided advice on jobs going in or out of the studio.
• Hired and managed freelancers.
Clients: Pfizer, Merck, Par, Trident, Champion Mortgage
SpotCo — New York, NY
Senior Production Artist 10/2002 – 10/2003
• Produced some of the most dynamic ads, marquees, subway posters, billboards, direct mail pieces, and other marketing materials exclusively for many hit shows in the Broadway theatre industry. • Executed hi-res retouching to celebrity approval as well as photo manipulation to producer’s satisfaction.
• Took direction from art directors and provided advice on designs for best printing practices.
Clients: Rent, Chicago, Avenue Q, Baz Luhrmann’s La Boheme, Anna in the Tropics, The Goat, and more.

Source: http://www.loducacreative.com/LoDuca.pdf

April 2004 vol

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