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Virginia Sports, Entertainment, and Recreation
Marketing Tasks/Competencies
Correlation to
Virtual Business – Sports
Sports, Entertainment, and Recreation Marketing
(Course: 8175)

Task/Competency
VBS Lesson
Understanding the Importance of SER
Marketing
Define sports, entertainment, and recreation
Stadium Parking, Player Management,Sponsorships, Licensing, Promotions,Media Planning, Turnaround, Financials,Franchise Location, New FranchiseProject, Multiplayer Competitions Identify occupations within each component of
SER marketing.
Analyze the trends of SER as an industry in the
local, state, national, and international venues.
Developing an Overview of Marketing
Explain the term marketing.
Ticket Pricing, Promotions, MediaPlanning, Franchise Location,Sponsorships, Licensing, Turnaround,New Franchise Project, MultiplayerCompetitions Describe the four P’s of marketing.
Ticket Pricing, Promotions, MediaPlanning, Franchise Location, PlayerManagement, Turnaround, NewFranchise Project, MultiplayerCompetitions Identify the components of the marketing mix.
Ticket Pricing, Sponsorships, Licensing,Promotions, Media Planning, Turnaround,Franchise Location, New FranchiseProject, Multiplayer Competitions Promotions, Media Planning, Turnaround,Franchise Location, Ticket Pricing, NewFranchise Project, MultiplayerCompetitions Ticket Pricing, Sponsorships, Licensing,Promotions, Media Planning, Turnaround,Franchise Location, New FranchiseProject, Multiplayer Competitions Ticket Pricing, Sponsorships, Licensing,Promotions, Media Planning, Turnaround,Franchise Location, New FranchiseProject, Multiplayer Competitions Franchise Location, New FranchiseProject, Multiplayer Competitions Describing the Economics of the
Industry
Explain the term economics.
Describe the phases in the business cycle.
Explain the concept of supply and demand.
Ticket Pricing, New Franchise Project,Multiplayer Competitions Ticket Pricing, Sponsorships, Licensing,Turnaround, Financials, New FranchiseProject, Multiplayer Competitions Stadium Parking, Stadium Personnel,Player Management, Promotions, MediaPlanning, Turnaround, Financials, NewFranchise Project, MultiplayerCompetitions Explain competition and its relation to the SER industry.
Explain profit/loss and the way it is calculated.
Financials, Ticket Pricing, StadiumParking, Stadium Personnel, PlayerManagement, Sponsorships, Licensing,Promotions, Media Planning, Turnaround,Franchise Location, New FranchiseProject, Multiplayer Competitions Understanding the Business Structure
of SER
Explain the term business.
Financials, Ticket Pricing, StadiumParking, Stadium Personnel, PlayerManagement, Sponsorships, Licensing,Promotions, Media Planning, Turnaround,Franchise Location, New FranchiseProject, Multiplayer Competitions Compare the types of business ownership and
their roles in the SER fields.
Developing Effective Communication
Strategies
Explain the components of the communication
an individual or group format, NewFranchise Project, MultiplayerCompetitions Identify types of communication used in SERmarketing.
Identify effective writing strategies.
Identify effective listening strategies.
All VBS Lessons may be completed withinan individual or group format, NewFranchise Project, MultiplayerCompetitions Identify effective speaking strategies.
All VBS Lessons may be completed withinan individual or group format, NewFranchise Project, MultiplayerCompetitions Developing Positive Interpersonal
Relationships
Explain the concept of human relations and its
importance to SER.
Identify desirable traits targeted by employers.
Explain basic management styles.
Identify the characteristics of effective work
relationships.
Understanding Market Research
Explain the term market research.
Ticket Pricing, Franchise Location,Turnaround, Promotions, Media Planning,New Franchise Project, MultiplayerCompetitions Explain the need for market research.
Ticket Pricing, Franchise Location,Turnaround, Promotions, Media Planning,New Franchise Project, MultiplayerCompetitions Describing Product Planning
Explain the term SER product.
Ticket Pricing, Stadium Parking, StadiumPersonnel, Player Management,Sponsorships, Licensing, Promotions,Media Planning, Turnaround, Financials,Franchise Location, New FranchiseProject, Multiplayer Competitions Describe the stages in the product life cycle.
New Franchise Project, MultiplayerCompetitions Franchise Location, Promotions, MediaPlanning, Turnaround, Licensing,Sponsorships, Player Management,Stadium Personnel, Stadium Parking,Ticket Pricing, New Franchise Project,Multiplayer Competitions Developing a Promotional Mix
Explain the terms promotion and promotional mix. Promotions, Turnaround, New Franchise
Differentiate between product and institutionalpromotions.
Identify criteria for selecting promotional mix New Franchise Project, MultiplayerCompetitions Explain the role of product positioning.
Franchise Location, Turnaround, NewFranchise Project, MultiplayerCompetitions Describing the Sales Process
Explain the term personal selling.
Explain why selling is important to the SER fields.
Explain the steps of the sale.
Compare the different types of selling in SER.
Ticket Pricing, Sponsorships, Turnaround,New Franchise Project, MultiplayerCompetitions Explain the importance of customer service in the Stadium Personnel, Stadium Parking,field of SER.
Turnaround, New Franchise Project,Multiplayer Competitions Employing Sponsorship
Explain the terms sponsorship and endorsement. Sponsorships, Turnaround, New
Franchise Project, MultiplayerCompetitions Franchise Project, MultiplayerCompetitions Explain the major objectives of local, state, andnational sponsors.
Identify reasons for athlete/entertainerendorsements in sponsorship activities.
Identify the parts of a sponsorship marketing Franchise Project, MultiplayerCompetitions Developing a Public Relations/Publicity
Program
Explain the term public relations.
Identify the responsibilities of a Sports Information
Director (SID) and other public relations persons
in the field of SER.
Explain the internal and external aspects of public
relations.
Describe public relations media tools.
Explain the primary methods for providing
unsolicited information to the media.
Respond to information requests from the media.
Describe the basic components of a media/press
kit.
Exploring the Forms and Techniques of
Advertising
Explain the term advertising.
Media Planning, Turnaround, NewFranchise Project, MultiplayerCompetitions Explain the advantages and disadvantages of the Media Planning, Turnaround, Newmajor forms of advertising.
Franchise Project, MultiplayerCompetitions Describe the elements of an advertisement.
Develop an advertisement.
Developing a Sales Promotion
Campaign
Explain the term sales promotion.
Promotions, Turnaround, New FranchiseProject, Multiplayer Competitions Describe the major types of sales promotion.
Develop an SER sales promotion campaign.
Exploring the Concept of Branding
Explain the concept of branding as it relates to
SER.
Explain the different categories of branding.
Explain reasons for branding.
Developing an Idea/Event
Explain the term event marketing.
Ticket Pricing, Stadium Parking, StadiumPersonnel, Player Management,Sponsorships, Licensing, Promotions,Media Planning, Turnaround, Financials,Franchise Location, New FranchiseProject, Multiplayer Competitions Analyze the growth and trends of event marketingin the local, national, and international arenas.
Develop a proposal for an SER event.
Dealing with Agents and Personal
Managers
Explain the role and services of an agent.
Explain the role and services of a personal
manager.
Examining Product Licensing
Explain licensing and associated terms.
Licensing, New Franchise Project,Multiplayer Competitions Explain the types of product licensing.
Licensing, New Franchise Project,Multiplayer Competitions Licensing, New Franchise Project,Multiplayer Competitions Licensing, New Franchise Project,Multiplayer Competitions Describe procedures for procuring a license in themotion picture and the music industries.
Explain why the international market is becomingso important in licensing.
Explain bootlegging and the ways companies areaffected by it.
Describe the factors that may affect the future oflicensing.
Examining Concessions and Other On-
Site Merchandising
Describe the different types of concessions and
on-site merchandising.
Explain the importance of concessions and other
on-site merchandising.
Compare the different profit splits.
Investigating Safety and Security
Explain the importance and types of indoor and
Turnaround, New Franchise Project,Multiplayer Competitions Analyze an event site in terms of security and Franchise Project, MultiplayerCompetitions Develop a security plan for an SER event.
Developing Job Search Skills
Identify the purposes and goals of the student
organization.
Enhance leadership skills through participation in
the student organization.
Identify careers in SER.
Identify sources of information on employment-
related opportunities.
Develop a resume.
Collect information about a prospective employer.
Complete a job application form.
Describe job interview and follow-up techniques.
Explain the concept of work ethic.
Explain the terms career and career path.
Examining All Aspects of Industry
Planning
Ticket Pricing, Stadium Parking, StadiumPersonnel, Player Management,Sponsorships, Licensing, Promotions,Media Planning, Turnaround, Financials,Franchise Location, New FranchiseProject, Multiplayer Competitions Ticket Pricing, Stadium Parking, StadiumPersonnel, Player Management,Sponsorships, Licensing, Promotions,Media Planning, Turnaround, Financials,Franchise Location, New FranchiseProject, Multiplayer Competitions Financials, New Franchise Project,Multiplayer Competitions Underlying Principles of TechnologyLabor IssuesCommunity IssuesHealth, Safety, and Environmental Issues Advanced Sports, Entertainment, and Recreation Marketing
(Course 8177)

Task/Competency
VBS Lesson
Describing the Economics of the
Industry
Identify the different factors used to analyze
the relationship between economics and
Sports, Entertainment, and Recreation
Marketing (SER).
Describe SER’s economic growth, including
its various contributions to the Gross National
Product (GNP).
Describe the economic impact of SER on the
local, state, national, and international levels.
Explain the importance of a budget.
Stadium Parking, Stadium Personnel, PlayerManagement, Sponsorships, Promotions,Media Planning, Turnaround, Financials, NewFranchise Project, Multiplayer Competitions Identify the components of a budget.
Explaining the Business Structure of
SER
Explain advantages and disadvantages of
operating as a profit or not-for-profit
organization.
Describe the role of Internet marketing in
SER.
Describe the considerations important to
planning for entrepreneurship in SER.
Examining the International Impact of
SER
Define international trade and international
marketing in terms of SER.
Identify cultural and political environments
and their potential impact on international
SER.
Understanding Market Research
Describe the methods of market research.
Ticket Pricing, Promotions, Media Planning,Turnaround, Franchise Location, NewFranchise Project, Multiplayer Competitions Franchise Project, Multiplayer Competitions Describe the steps in developing a market Ticket Pricing, Promotions, Media Planning, Turnaround, Franchise Location, NewFranchise Project, Multiplayer Competitions Ticket Pricing, Promotions, Media Planning,Turnaround, Franchise Location, NewFranchise Project, Multiplayer Competitions Evaluate the results of a market research Ticket Pricing, Promotions, Media Planning, Turnaround, Franchise Location, NewFranchise Project, Multiplayer Competitions Analyzing Market Segmentation
Explain the term market segmentation.
Ticket Pricing, Promotions, Media Planning,Turnaround, New Franchise Project,Multiplayer Competitions Ticket Pricing, Promotions, Media Planning,Turnaround, New Franchise Project,Multiplayer Competitions Develop a market segmentation analysis.
Franchise Location, Ticket Pricing,Promotions, Media Planning, Turnaround,New Franchise Project, MultiplayerCompetitions Examining Group Sales
Define group sales.
Identify the steps of a group sale.
Identify sales techniques that contribute to
loyalty and the development of clientele over
time.
Employing Sponsorship
Develop a sponsorship marketing
Analyze the pricing of sponsorships.
Sponsorships, Turnaround, New FranchiseProject, Multiplayer Competitions Explain how to evaluate sponsorships.
Sponsorships, Turnaround, New FranchiseProject, Multiplayer Competitions Identify legal issues dealing with
sponsorships.
Describe factors likely to affect the future of
sponsorships.
Planning an Event
Explain the organizational process for
Personnel, Player Management,Sponsorships, Licensing, Promotions, MediaPlanning, Turnaround, Financials, FranchiseLocation, New Franchise Project, MultiplayerCompetitions Analyze personnel needs for an event.
Stadium Personnel, Stadium Parking,Turnaround, New Franchise Project,Multiplayer Competitions Analyze the human and financial resources Parking, Turnaround, New Franchise Project,Multiplayer Competitions New Franchise Project, MultiplayerCompetitions, Promotions, Media Planning,Turnaround activities best suited for an event.
New Franchise Project, MultiplayerCompetitions Develop the public relations activities best
suited for an event.
Determine sponsorship opportunities to meet Sponsorships, Turnaround, New Store
the needs of the organization, the event, and Project, Multiplayer Competitions
the customers.
Implementing and Evaluating an
Event
Implement an SER event.
New Franchise Project, MultiplayerCompetitions New Franchise Project, MultiplayerCompetitions Develop follow-up activities to
recognize/thank participants.
Exploring the Legal Aspects of SER
Explain the term liability.
Explain the term contract.
Licensing, New Franchise Project, MultiplayerCompetitions Describe the basic SER contracts.
Explain expressed, implied, unilateral, and
bilateral contracts.
Identify essential elements of contracts.
Explain the importance of liability insurance.
Describe the impact of the Americans with
Disabilities Act (ADA) on SER events and
facilities.
Dealing with Agents and Personal
Managers
Explain the differences between an agent and
a personal manager.
Explain financial compensation options for
agents.
Identify the factors involved in selecting an
agent and a personal manager.
Identify the agent’s role in prenegotiations
and endorsement contracts.
and endorsement contracts.
Appraising the Role of Labor Unions
in SER
Examine the role of unions in SER.
Identify unions relevant to SER.
Exploring Ethical Issues in SER
Identify professional ethical issues related to
SER.
Examine social responsibility and its relation
to SER.
Developing a Career Plan
Identify the purposes and goals of the student
organization.
Enhance leadership skills through
participation in the student organization.
Identify SER career opportunities at the
internship, entry, mid-management, and
upper-management levels.
Identify personal traits and interests.
All VBS Lessons allow students to experiencethe different aspects involved in operating afranchise, New Franchise Project, MultiplayerCompetitions Describe education and training needed for a
variety of SER jobs.
Identify barriers to employment and strategies
to overcome them.
Identify ways to keep up with new
developments in the field of SER.
Develop a career plan.
Examining All Aspects of Industry
Planning
Ticket Pricing, Stadium Parking, StadiumPersonnel, Player Management,Sponsorships, Licensing, Promotions, MediaPlanning, Turnaround, Financials, FranchiseLocation, New Franchise Project, MultiplayerCompetitions Ticket Pricing, Stadium Parking, StadiumPersonnel, Player Management,Sponsorships, Licensing, Promotions, MediaPlanning, Turnaround, Financials, FranchiseLocation, New Franchise Project, MultiplayerCompetitions Financials, New Franchise Project, MultiplayerCompetitions The information for this correlation was found at the following web address during 04/2005:http://www.cteresource.org/VERSO/Published/search_results_form?PublicationFragmentType=root&PublicationFormat%3Alist=HTML&PublicationFormat%3Alist=Word&sort_on=SortKey&PublicationType=&ProgramArea=MKT&SearchableText=&CourseNumbers=&Year=&Submit=Find+Curriculum

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